MINI
OOH & WEBSITE EXPERIENTIAL
WHAT WAS THE CHALLENGE?
To create a direct response communication for MINI demonstrating that customers can create their own unique version of their favourite model.
WHAT WAS THE CHALLENGE?
To create a direct response communication for MINI demonstrating that customers can create their own unique version of their favourite model.
WHAT DID WE DO?
We produced a set of adverts that honed in on opposites, demonstrating there is a MINI to suit all personality traits. The adverts directed potential customers to the MINI website where they could take a personality test in the form of a multiple choice questionnaire. The participant’s own unique MINI, specifically suited to their personality, was configured based on the results of their test.
WHAT DID WE DO?
We produced a set of adverts that honed in on opposites, demonstrating there is a MINI to suit all personality traits. The adverts directed potential customers to the MINI website where they could take a personality test in the form of a multiple choice questionnaire. The participant’s own unique MINI, specifically suited to their personality, was configured based on the results of their test.
PROPOSITION
5
MINIs
15
MILLION VARIATIONS
SERVICES
MARKETING, OOH, UI & UX
Brand campaign concept.
OOH creative.
Website UX & UI concept.
LIKE THE SOUND OF US?
We would love to hear from you.
