AFTR MRKT IDENTITY

AFTR MRKT
LOGO DESIGN

WHAT WAS THE CHALLENGE?

An up and coming American DJ and his team reached out to see if we could work on a logo with them. Going by the name AFTR MRKT, he recently got some top profile contracts and so thought his identity needed a lift.

WHAT WAS THE CHALLENGE?

An up and coming American DJ and his team reached out to see if we could work on a logo with them. Going by the name AFTR MRKT, he recently got some top profile contracts and so thought his identity needed a lift.

WHAT DID WE DO?

AFTR MRTK and his team came up with an initial logo concept – Chinese symbolism with a solid graphic of his initials. Our brief – run with it. So what did we do? We stripped the logo right back to basics and in doing so, we created a unique AM icon. This not only became a solid bass for the logo itself, but made a versatile device for merchandise and alternative graphics.

WHAT DID WE DO?

AFTR MRTK and his team came up with an initial logo concept – Chinese symbolism with a solid graphic of his initials. Our brief – run with it. So what did we do? We stripped the logo right back to basics and in doing so, we created a unique AM icon. This not only became a solid bass for the logo itself, but made a versatile device for merchandise and alternative graphics.

SERVICES

LOGO DESIGN

Logo concepts.
Logo supply.

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