CALL OF DUTY®: BLACK OPS 7 LAUNCH
ACTIVISION®/MICROSOFT
OOH & POS CAMPAIGN
Call of Duty is one of the biggest entertainment launches of the year. Following the success of our previous collaboration, Microsoft and Activision tasked us with supporting the launch of Black Ops 7 through a high-impact retail and out-of-home campaign across multiple global markets.
THE CHALLENGE
Call of Duty is one of the biggest entertainment launches of the year. Following the success of our previous collaboration, Microsoft and Activision tasked us with supporting the launch of Black Ops 7 through a high-impact retail and out-of-home campaign across multiple global markets.
THE SOLUTION
Working closely with both teams, we developed and delivered a global out-of-home campaign spanning the UK, France, Germany, Brazil and Mexico. Using the game’s striking key art, we adapted and rolled out creative designed to make an impact at scale across multiple territories.
Alongside the OOH campaign, we created a national retail POS suite for the UK market, supporting the launch from early concepts through to final production and rollout.
THE SOLUTION
Working closely with both teams, we developed and delivered a global out-of-home campaign spanning the UK, France, Germany, Brazil and Mexico. Using the game’s striking key art, we adapted and rolled out creative designed to make an impact at scale across multiple territories.
Alongside the OOH campaign, we created a national retail POS suite for the UK market, supporting the launch from early concepts through to final production and rollout.
“
LLAMA WENT ABOVE AND BEYOND TO SUPPORT US TO DELIVER AN AMAZING AAA INTERNATIONAL OOH CAMPAIGN FOR BO7. THEY ARE PROACTIVE, DETAIL ORIENTED, AND ALWAYS ONE STEP AHEAD OF OUR NEEDS. IT’S RARE TO FIND A PARTNER SO COMMITTED TO EXCELLENCE – I CAN’T WAIT TO COLLABORATE AGAIN.
Liam Emery Arnaiz. EMEA Consumer Marketing Senior Specialist, Activision
“
LLAMA WENT ABOVE AND BEYOND TO SUPPORT US TO DELIVER AN AMAZING AAA INTERNATIONAL OOH CAMPAIGN FOR BO7. THEY ARE PROACTIVE, DETAIL ORIENTED, AND ALWAYS ONE STEP AHEAD OF OUR NEEDS. IT’S RARE TO FIND A PARTNER SO COMMITTED TO EXCELLENCE – I CAN’T WAIT TO COLLABORATE AGAIN.
Liam Emery Arnaiz. EMEA Consumer Marketing Senior Specialist, Activision
“
LLAMA WENT ABOVE AND BEYOND TO SUPPORT US TO DELIVER AN AMAZING AAA INTERNATIONAL OOH CAMPAIGN FOR BO7. THEY ARE PROACTIVE, DETAIL ORIENTED, AND ALWAYS ONE STEP AHEAD OF OUR NEEDS. IT’S RARE TO FIND A PARTNER SO COMMITTED TO EXCELLENCE – I CAN’T WAIT TO COLLABORATE AGAIN.
Liam Emery Arnaiz.
EMEA Consumer Marketing Senior Specialist, Activision
THE IMPACT
- A coordinated campaign delivered across five international markets.
- A standout retail presence nationwide.
- Another successful global launch for one of gaming’s most iconic franchises.
THE IMPACT
- A coordinated campaign delivered across five international markets.
- A standout retail presence nationwide.
- Another successful global launch for one of gaming’s most iconic franchises.
SERVICES
OOH & POS CREATIVE
OOH creative concepts.
POS creative concepts.
EMEA & LATAM activations.
Print ready file supply.
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