BLIZZARD® ENTERTAINMENT
OOH & ARTWORK CREATIVE
WHAT WAS THE CHALLENGE?
Gamescom is widely considered to be the heart of gaming and this year Blizzard Entertainment asked us to help tease their new expansion, World of Warcraft: Midnight, at the event.
WHAT WAS THE CHALLENGE?
Gamescom is widely considered to be the heart of gaming and this year Blizzard Entertainment asked us to help tease their new expansion, World of Warcraft: Midnight, at the event.
WHAT DID WE DO?
Working closely with Blizzard Entertainment, we developed teaser creative and took over two Cologne train stations, creating a buzz for passers-by. This then expanded into the Koelnmesse Gamescom event space, where the Blizzard team created a massive booth with Midnight hands-on inside, and an impressive experiential Void in one of the outside spaces. Llama was privileged to be consulted on the latter and involved in developing the photo booth designs and supporting digital assets.
It is safe to say that we created the WOW factor for the new World of Warcraft expansion and can’t wait for its release next year.
WHAT DID WE DO?
Working closely with Blizzard Entertainment, we developed teaser creative and took over two Cologne train stations, creating a buzz for passers-by. This then expanded into the Koelnmesse Gamescom event space, where the Blizzard team created a massive booth with Midnight hands-on inside, and an impressive experiential Void in one of the outside spaces. Llama was privileged to be consulted on the latter and involved in developing the photo booth designs and supporting digital assets.
It is safe to say that we created the WOW factor for the new World of Warcraft expansion and can’t wait for its release next year.
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WORKING WITH OLLY WAS AN AMAZING EXPERIENCE – HIS CREATIVITY AND PASSION REALLY HELPED ELEVATE OUR PROJECTS TO THE NEXT LEVEL
Tom Read. Senior Consumer Marketing Manager, Blizzard Entertainment
“
WORKING WITH OLLY WAS AN AMAZING EXPERIENCE – HIS CREATIVITY AND PASSION REALLY HELPED ELEVATE OUR PROJECTS TO THE NEXT LEVEL
Tom Read. Senior Consumer Marketing Manager, Blizzard Entertainment
“
WORKING WITH OLLY WAS AN AMAZING EXPERIENCE – HIS CREATIVITY AND PASSION REALLY HELPED ELEVATE OUR PROJECTS TO THE NEXT LEVEL
Tom Read.
Senior Consumer Marketing Manager, Blizzard Entertainment
SERVICES
OOH & ARTWORK CREATIVE
OOH creative concepts.
Key art adaptation and art direction.
Print ready file supply.
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