WORLD OF WARCRAFT®: MIDNIGHT GAMESCOM
BLIZZARD® ENTERTAINMENT
OOH & ARTWORK CREATIVE
Build anticipation for World of Warcraft: Midnight at Gamescom, one of the world’s biggest gaming events, and help create a launch presence worthy of the next chapter in the franchise.
THE CHALLENGE
Build anticipation for World of Warcraft: Midnight at Gamescom, one of the world’s biggest gaming events, and help create a launch presence worthy of the next chapter in the franchise.
THE SOLUTION
Working closely with Blizzard Entertainment, we developed the teaser key art and out-of-home campaign assets that helped build excitement ahead of the event. The campaign took over two Cologne train stations, bringing Midnight to fans before they even stepped onto the show floor.
The activation extended into Gamescom itself, where we supported the development of the impressive Midnight Void experience, helping shape elements of the wider experiential campaign and supporting digital assets.
THE SOLUTION
Working closely with Blizzard Entertainment, we developed the teaser key art and out-of-home campaign assets that helped build excitement ahead of the event. The campaign took over two Cologne train stations, bringing Midnight to fans before they even stepped onto the show floor.
The activation extended into Gamescom itself, where we supported the development of the impressive Midnight Void experience, helping shape elements of the wider experiential campaign and supporting digital assets.
“
WORKING WITH OLLY WAS AN AMAZING EXPERIENCE – HIS CREATIVITY AND PASSION REALLY HELPED ELEVATE OUR PROJECTS TO THE NEXT LEVEL
Tom Read. Senior Consumer Marketing Manager, Blizzard Entertainment
“
WORKING WITH OLLY WAS AN AMAZING EXPERIENCE – HIS CREATIVITY AND PASSION REALLY HELPED ELEVATE OUR PROJECTS TO THE NEXT LEVEL
Tom Read. Senior Consumer Marketing Manager, Blizzard Entertainment
“
WORKING WITH OLLY WAS AN AMAZING EXPERIENCE – HIS CREATIVITY AND PASSION REALLY HELPED ELEVATE OUR PROJECTS TO THE NEXT LEVEL
Tom Read.
Senior Consumer Marketing Manager, Blizzard Entertainment
THE IMPACT
- A high-profile campaign spanning OOH, experiential and event environments.
- A standout presence at the heart of the gaming industry.
- Helping bring the world of World of Warcraft: Midnight to life for thousands of fans.
THE IMPACT
- A high-profile campaign spanning OOH, experiential and event environments.
- A standout presence at the heart of the gaming industry.
- Helping bring the world of World of Warcraft: Midnight to life for thousands of fans.
SERVICES
OOH & ARTWORK CREATIVE
OOH creative concepts.
Key art adaptation and art direction.
Print ready file supply.
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